Knowing what to look for during a website audit can be challenging. Contact the experts at New Light Digital. We’ll help you analyze your website presence and online assets to prepare for effective marketing that will generate better results. Sign up for a free consultation now. Find out what social media content schools and universities should share to wow Canada Email List potential students and their parents. Here’s your winning content mix. Social media is a powerful tool for branding and marketing messages. This is an area where you can be real and let the student experience shine. Social media is also effective for telling stories and making your marketing not only about what you have to say, but also about what your students, alumni, and parents are sharing.
If you want your social media to be a recruiting tool
to attract potential students and their parents, you need to be strategic about what you post there. It’s not just about awards or professor profiles, although that content may have a place there too. You want to use your content to share student stories and showcase what life is like on your campus. Here’s a look at social media content for schools and universities that can engage and impress prospective students and their parents. A winning mix of social media content for schools and universities Learn how to tell student stories on social media. However, you don’t want to post the same type of content over and over again, so use this winning mix of content to showcase who you are and the atmosphere on your campus.
REVIEWS Let the student’s voice shine through in your content
According to Dimensional Research, “90% of shoppers who read positive content about customer success said it influenced their purchasing decisions.” Looking for a reliable education marketing partner? And reviews allow you to share great things Colombia WhatsApp Number List about your school, allowing student voices to shine. You can encourage feedback from current students with perks such as branded swag, gift cards to on-campus cafes, or free snacks. Just make sure your incentive doesn’t deter the student from sharing their true feelings. You need real, human content for your marketing. When looking for reviews, do your best to find students from different backgrounds, areas of interest, and student groups. Potential students will evaluate your school for a variety of reasons, and allowing different student voices to shine through in your content will help make your content relatable.
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