Launchmetrics Content Team Jun 09, 2020 Share it Facebook twitter linkedin Home / Blogs / Influencer Marketing / The Voices that Activate the Customer Journey: Leveraging Employee Influencer Programs HUB Welcome back to our series of five blog posts, where we will examine the different Voices that influence the customer journey. In this episode, we wanted to focus on Influencer Voice and how the concept of trustworthiness that we talked about in our recently launched annual State of Influencer Marketing 2020 report is paving the way for successful influencer marketing campaigns. Through the examples of Sunday Riley and Marc Jacobs , we’ll take a look at how brands are diversifying their influencer marketing strategies using an employee influencer program, as they adapt to the new industry climate. In a market saturated with influencers, it is increasingly difficult for brands to identify which influencers resonate best with their brand.
In this year’s survey we Customer Journey also found that creating unique content
Was the fourth biggest challenge when it comes to brands working Estonia Phone Number List with influencers. With this in mind, brands are looking for new influencer marketing strategies. That can put them at the forefront of consumers’ purchasing journey. As well as create more personal and relatable content. The Voices That Activate the Customer Journey. Leveraging Employee Influencer Programs One of the biggest trends we’ve seen increase in popularity over. The last year is brands leveraging customers as influencers: in fact, in our survey. Of brands said they use these as part of their marketing strategies. marketing influencers . In the wake of Covid-19, this trend has become more robust. But, in addition to that, brands are starting to understand the power of employee influencer programs.
Therefore, this initiative is Customer Journey used as an opportunity
To maintain a good sales balance without being insensitive to the current Latvia Phone Number List situation towards an audience. That is more aware than ever. The beauty industry is still at the top of the charts when it comes to leveraging digital content creators as part of their marketing strategy. Therefore, beauty marketing strategies must volve to adopt tactics. That uniquely capture the purchasing power of their consumers . One strategy that brands have begun using as an extension to consumers as influencers is running. Employee influencer programs versus traditional influencer marketing programs. This places employees at the forefront of their social media. Allowing beauty brands to share honest testimonials and legitimize their voices through relatable content. In essence, this bridges the gap between consumers and the brand.
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