Is longer a customer continues to buy from a company, is more money they make. At the same time, you no longer need to spend your budget on attracting him. Data you need to track to increase repeat sales is a developed strategy. The business monitors its reputation, values the client’s trust, and is guaranteed to fulfill its obligations. Reminds users about yourself; talks about what is interesting to the client, and does not just send out advertising; understands who he works with, who his client is, and what traffic channels attract the target audience.
To understand
How effectively do you work with your client base? You need to track key indicators: Customer acquisition cost or CAC (customer acquisition cost) shows. How much money is spent on attracting new customers? CAC = Sales costs and Laos Phone Number Data traffic channels for the period / Number of attracted customers for this period For example, the cost of advertising sports equipment for water sports at the beginning of the season was 35,000 rubles, and the total number of attracted clients was 175 people, which means: CAC = 35,000 ₽ / 175 = 200 200 ₽ — cost of attracting a client Average order value or AOV (average order value) is the amount that a company earns on average for 1 purchase in a selected period.
AOV = Total Sales Revenue / Number of Sales
175 clients brought in an income of 4,375,000 rubles. This means AOV = 4,375,000 ₽ / 175 = 25,000 ₽ – average check Increasing the average bill for a New Zealand Phone Number List business is more economically profitable than attracting new customers. For example, you can offer components for sports equipment, spare parts, and consumables when selling. LTV (lifetime value) is the profit that the company received from the client over the entire period of his purchases. Directly affects business profits.
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