With some minor adjustments

You can transform your content from good to excellent. Here’s what your content might be missing. Excellent Content Thought Leadership Insights Original content that includes research or first-hand experience can help your content rank and distinguish it from existing content. Thought leadership comes from experts within your company who Japan Email List know your industry or products and services in a way the average person does not. While you’ll want to have content that covers the basics of the topic you’re writing about, you also must cover unique, researched topics that show your expertise. Who should publish thought leadership? Here are a few roles that often hold important insights that can become thought leadership.

CEOs and other C-suite team members Consultants

Coaches Leaders within various departments in your business, such as customer service managers who track and oversee what customers are sharing about your products or industry Anyone who has access to information that the general public might not be a thought leader. Deeper Content than What’s Already Out There Duplicating the content that your competitors are producing is unlikely to result in excellent content. Instead, you’ll have content that mirrors what others are doing. You might bring together multiple thoughts and concepts that are out there and present them in a new way. That can take someone else’s good content and make it outstanding.

So it’s not to say you can’t read

What others are saying and use parts of it as a basis for your content? But you’ll need to present new ideas and go more in-depth with your content than your competitors did. Therefore, Pillar Posts that Your Other Articles Link Back to Guatemala WhatsApp Number List The foundation of excellent content starts with pillar posts. These posts are incredibly in-depth on a topic. It’s creating a one-stop place for a reader to get started learning about a topic. You’ll use these in-depth guides as the foundation for your other posts and link back to them. That way, if a user stumbles upon that shorter content and wants to go deeper, they can read your full guide on the topic.