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The 2019 purchase of the startup Laserlike, which is focused on content search using machine learning, could help Apple in its desire to integrate generative AI into its search engine.Generation _ _ _ _ _ _ , so these digital platforms become the ideal point of contact for brands with this population segment. But misperceptions often cause the advertising industry to ignore this important consumer group. This is revealed by the report.

Marketing errors and the bias towards people

Finding the Generation X Factor” , prepared by Wavemaker , which presents top industry data the main marketing errors and the bias towards people over 45 years of age on social networks. This analyzes the public between 45 and 60 years old, grouped within Generation X, a segment that is usually ignored by brands and the advertising industry , especially in the social media landscape.

This generation represents more than a third of the world's

Although Gen Furthermore, despite representing BTC database more than a third. (31%) of the world’s population. Only 4% of advertising industry studies on different generations include Generation X .Generation X does not feel represented in advertising. This generation represents more than a third of the world’s population, but only a quarter of television. Advertisements feature characters over 50 years old. Compared to three quarters that represent people between 19 and 49 years old.

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