The results of the research reveal that the increase in prices and the cost of living is the most felt problem for 7 out of 10 italians. However. E-commerce has allow 6 out of 10 italians to maintain or increase their power of purchase in the last year . In addition to prices. Citizens appreciat e-commerce for its greater availability (65%) and the wide variety of products available (78.2%).
The research then turn to carrying out the first survey
The research then turn to carrying out the first survey in italy on the relationship latest database between e-commerce. Prices and consumption . A unique database in italy has been creat . Including over 1 million online price surveys on 23 thousand products comparable with those in the istat price basket. For the definition of the statistical model. The choice of data and the interpretation of the preliminary results. The survey benefit from the support of istat .
The research highlights a significant connection
The research highlights a significant connection between the spread of e-commerce and inflation in BTC Data Baseas AS italy. It has been observ that e-commerce has the ability to mitigate the impacts of inflation . As online prices have proven to be more stable than those record in the istat basket over the last 3 years. As a result. This stability of online prices help trigger consumption for a considerable sum of around 39 billion euros between 2020 and 2022.