The 20 best SEO tools to search for keywords. In this post I am going to show you 20 SEO tools to find keywords with the aim of positioning and getting traffic to your site when users search from Google. In the Aula CM SEO Course we teach a Keyword Research class, as well as in the Online SEO Course . A good keyword search, also called Keyword Research, is essential in every SEO project, since positioning for irrelevant or very difficult words can be wasted time. On the other hand, getting the right keywords right from the beginning will allow you to make the most of your time and money.
What keywords are best for your strategy
What keywords are best for your strategy. The ideal in theory is to find keywords that have many searches per month because then there are more potential users who can click on your results. But of course, keep in mind that keywords with many searches are usually the positioning objective of many more websites, that is, they are more competitive and that makes it difficult for you to achieve the objective of positioning higher. Therefore, there is another aspect that you should consider: apart from many searches, try to find keywords with as little competition as possible, so that you focus on a realistic objective that you can really achieve and also get the greatest amount of traffic.
Is it better to work with generic or long tail keywords
Is it better to work with generic or long tail keywords. Sometimes, especially when you are starting out, it is more profitable to focus on long-tail keywords (more specific BTC Database AS and that include more terms) since there is usually less competition for them. On the other hand, you can attack one-word keywords or those that are too generic when the relevance and authority of your site are greater in order to have a better chance of achieving your goal, since possibly being very generic they have more searches and, Of course, more competition .