Social media listening is as important as the content you post

Listening will let you know what other people are posting about you, and you can share that content with your wider audience. And this user-generated content is as real as it gets because it comes directly from your students. It written in their voice, and the photos and videos show their unique point of view. Plus, your marketing team won’t have to Denmark Email List spend a lot of time creating content because your students and followers do it for you. ALLOW STUDENTS AND STUDENT GROUPS TO TAKE OVER SOCIAL NETWORKS To create a realistic portrayal of what life is like on your campus, you must let the students’ voices be heard.

Encourage responsible students

Student groups to participate in social media takeovers. This means that a student can post to your school’s accounts throughout the day. 90% of shoppers who read positive content about customer success said it influenced their purchasing decisions. Sizing Research These takeovers can be great for creating day-to-day reports of what a student experiences on campus. Some groups to consider for social media takeover include: Student athletes Clubs Campus Event Coordinators Teaching Assistants When allowing such takeovers, set clear ground Croatia WhatsApp Number List rules before allowing a student access to your social media. These rules may include the prohibition of offensive language Brand guidelines Setting a dress code for what is appropriate on camera Informing students about restricted areas of campus, such as residence hall hallways Guidelines for showing different types of learners.

Another good idea is to assign part of your marketing

Social media content throughout the day to remove or approve various pieces of content during the takeover. You don’t want to later discover that inappropriate or off-brand content posted on your social channels within a matter of hours. OFFER ONLINE TOURS THROUGH SOCIAL NETWORKS Long before students contact your admissions office and express their interest in attending your school, they will envision themselves on your campus. Make it easy for them with online tours that show off different parts of your school. Social media content, schools, and universities Allowing the student to lead these tours will help put them in the right perspective and ensure that you are covering the right aspects of campus life.