Online marketing strategies for small businesses. Xavier Colomés, expert in CRO and Web Analytics, shared during the PRO Marketing DAY event the online marketing strategies that SMEs must follow to achieve results at the level of large companies. Xavier has worked for international companies such as Google but decided to start a business and join the “little guys”. He shared with everyone an interesting reflection on the competition between large and small. He rightly explained that we small people struggle and despair with the big competitors, in his case with Booking.com and regular hotels, but really the real competitor is ignorance .
Three mistakes that small businesses cannot make in their marketing strategy
Three mistakes that small businesses cannot make in their marketing strategy. Starting from the fact that small job function email list companies do not have a large budget. Therefore, nor the time or resources, like those of large companies. Xavier Colomés spoke about the mistakes that SMEs should avoid in their marketing strategy. When we are small, we think that strategy is based on being large consultancies or million-dollar projects. To pose it this way and understand it as a tactic is a mistake.
Risk is another mistake that SMEs cannot make
Risk is another mistake that SMEs cannot make. Another mistake that SMEs should avoid is not understanding that you are not going to stop being small BTC Database AS in the comfort zone . That is to say, it is not about risking everything in a very radical redesign so that after three months it does not work. You have to find balance, as Xavier comments. Therefore, where gray areas are explored . Online marketing strategies for small businesses Another great virtue of the small ones. Therefore, is that they can take on more risk than the large ones. This is what is called Growth Hacking .