ANALYZE YOUR SEO RESEARCH AND MAKE A CONTENT MARKETING PLAN The SEO research you did on your new website is still relevant. Now is the time to revisit this research to plan your content marketing. Videos, infographics, podcasts, blogs, and more can help take your site to the next level and drive valuable traffic to it. Look for recurring Singapore Telegram Number Data themes in keywords and group them into what you call “keyword clusters.” For example, some keywords that may be relevant to this blog include: Launch of a new website Launch of a new website Marketing plan for a new website How to Promote a New Website What happens next after the launch of the new site? These keywords will be separated from the keywords associated with creating a new website.
Similarly, website management keywords
Once you’ve created your clusters, start planning how you’ll develop content around those topics. Document the keywords you’ve optimized your content for to avoid that content being swallowed up by new content targeting the same keyword in the future. You should publish new blog content at least once a month. However, posting more frequently can Pakistan Phone Number increase your traffic and leads to your site. If you’re in the early stages of developing a content marketing plan, you can also publish it more frequently to populate marketing automation plans for creating content at different stages of the customer’s buying journey. Companies with a solid content base can test different publishing schedules to see what produces the best results.
One important consideration
When creating a publishing schedule only publish when you have time to distribute the content properly. You can’t just publish content and expect SEO to work wonders in bringing you customers. Distributing content via email, social media, RSS feeds, etc. can ensure that you get the most out of your efforts. . BUILD MARKETING AUTOMATION BASED ON THE CUSTOMER’S PURCHASE JOURNEY. Once your site’s core framework is up and running. Consider the conversion opportunities on every page. This could be a simple email. Opt-in or targeted downloadable content related to the product, service, or topic on that page. Think about how these forms can be used in your marketing automation software and trigger actions based on what you know about your prospects and customers.
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