It is normal during the holiday season for global email traffic to increase and peak over the black friday/cyber monday weekend. During this time. Marketers send more emails and with greater urgency and mailbox providers are strain to manage the surge in email volume. In such a peak time. Mailbox providers must strike a balance between over-filtering incoming email and placing legitimate emails in the spam folder. Or the mailbox provider may not filter enough emails and let spam through to a person’s inbox.
Marketers want to reach their subscribers
Crowd inboxes (especially at this time of the year). And to do so successfully they ne to know the constraints and affecting environment of the email ecosystem. Otherwise they may find that their well craft and curat content is being filter and not reaching their subscribers’ inbox.This nonprofit uses advanc tools and automation to create more emails—and more time. Case study This nonprofit email list uses advanc tools and automation to create more emails—and more time.Learn howQ: is it too late for customers to prepare for the 2022 holiday season?No. This is the perfect time to prepare for the coming holiday season. Even if your holiday programs have already begun. It’s not too late to follow these deliverability best practices. The savvy marketer knows now is the time to audit their database and review their campaign and mailing reports.
Focus on list hygiene
Permission to send emails isn’t evergreen. And monitoring list hygiene is an ongoing process. If a subset of a list has poor engagement metrics. Consider trying to re-engage that particular group. Sending a “check-in” email to those less engag subscribers is a great way to see if they wish to remain on your list or if they do not then perhaps it is time to bid them goodbye and remove them from your list rather than damage your sender reputation. Get holiday ready: email sending best practices Q: that’s great to hear! What top tips My Blog do you have for customers to maintain. And even improve. Their deliverability?Don’t make sudden and unexpect changes to how you send emails. Such as changing the “from” email address you use to send emails or changing your branding. These are your calling card which helps people remember who you are and why they are receiving your emails and it helps your email stand out in their crowd inbox.