When it comes to building a sustainable, profitable e-commerce website, only one thing matters – sales.
See a spike in sales of your brand new products, and you would be happy all day long.
Watch the slump in total sales from your latest campaign and you will be downward frustrated.
When the latter happens, most small business owners will react by spending more money on advertising, fixing the pricing, changing the site layouts and so on.
This impetuous, aimless strategy wouldn’t come to fruition and eventually led to their business downfall.
Yes, the evidence is here – almost 65% of businesses fail in the first 18 months and 90% in the first years because of the lack of long-term marketing strategies to navigate the challenge of online business.
Sure, it would scare you a bit, but don’t worry. Today, we will reveal to you how analytics can improve your e-commerce sales.
Analytics is the process of measuring site statistics to drive continual improvement of the online experience your customers have which translates to your desired outcomes.
It provides the relevant information you can use to improve your business
As an e-commerce business owner, your desired outcome should be increasing the sales of your product.
If your site has gained significant telephone number list numbers of visitors and buyers, it is advisable to use analytics software to collect the data and analyse.
The most popular tool you can use is google analytics.
It’s free and a simple analytic tool that you can install to your e-commerce site. You can access it from here.
Sometimes, the sale of the product is not influenced by the market sentiment, offer or any other external contributors, but customer behaviour.
With analytics you can get a bigger picture of how customers use your website
For example, analytics can BTC Database AS reveal the significant number of drop-offs at the checkout page.
You would notice the high percentage of customers who don’t complete the buying process, resulting in lower sales on the checkout.
You can use this insight to optimise your checkout page so you can reduce shopping cart abandonment rate and improve your sales.