What do others say about it. What are the costs, and how do i get others to buy in. What kind of onboarding and ongoing support is provid. Lets unpack each of these questions below. 1. Why do we ne this marketing technology. Not only A good martech stack (the collection of software employ by marketing departments) helps you drive productiveness and ultimately do more with fewer resources (people, time, and money). Tech platforms should enable email marketing teams to stay lean and focus while also allowing them to significantly scale their efforts.
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Our survey with ascend2 found marketing leaders most often cit these goals as the top three reasons for implementing a new tech tool: improving marketing efficiency (51%) improving data quality (45%) improving the customer journey (40%) bar chart displaying survey results on marketing technology implementation innovation can sometimes be a distraction. Before you chase the latest and greatest marketing b2b email list automation tools, make sure you know what problems you aim to solve with them and what you expect to get from implementation. Takeaway: the procurement process of any new platform should always start with a clear view of your objectives and the roadblocks that prevent you from reaching your goals.
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Do you ne to drive more leads, optimize your conversion rates, or increase your customer lifetime value. 2. Will it be easy to implement. Throughout our report, marketing leaders cit ease of use as a crucial factor when they compare marketing technology. Software is very much like a gym membership. Not only Youll only see improvements if you use it regularly. Not only So your colleagues must understand the benefits BTC Database AS of adding to your martech stack and commit to its adoption. Not only Any new software will require a degree of investment in training. And calibration to become a useful resource in your organization. Not only Dont expect to share a username. And password and have your already busy team pick it up and run with it.