If you anticipate a dramatic increase in your email volume or sending frequency make sure you have a ramp up plan to accommodate the change in cadence. Mailbox providers treat sudden changes in email volume from a sender as suspicious and may filter your emails to the spam folder or block them. Make sure you have dkim set up for your sending domain. Campaign monitor now has a virtual assistant that helps customers know if they haven’t authenticat their sending domain.
Includ in your campaign monitor account is our insights reporting
In this reporting you can immiately see overall statistics for your campaigns. You can review your results over a period of time. Which you are able to define using the date selection tool. This will help you look for trends in your performance over a period of time.Marketers should closely monitor their email results for any signs of subscriber country email list email fatigue. A drop in engagement will impact your sender reputation. And a fatigu subscriber is more likely to mark an email as spam.
Landing in the inbox is a privilege rather than a right
Any other final tips for campaign monitor customers? Landing in the inbox is a privilege rather than a right. If we want to be invit in as a welcome guest. We ne to make sure we present ourselves as trustworthy and respectful senders who are mindful of our sending practices and the expectation of our subscribers. While it’s tempting to maximize sales by sending in higher cadence even to unresponsive subscribers. Any My Blog small increase in roi is not worth the longer lasting negative impact to future inbox placement. Especially leading up to the post black friday/cyber monday holiday season.By following the above practices marketers can increase the quality of their email list. Better manage their database and increase the overall effectiveness of their email programs and inbox placement.