Despite their small number of followers, micro-influencers view it as a boon. Both micro-influencers and their followers can build an engagement more often.
With this, micro-influencers can reach the right audience who are interested in the product or services offered.
The interaction between the micro-influencers and their followers is intact and perpetual as both parties satisfy each other’s needs.
Regardless of its status as an entertainment application, people can benefit from TikTok.
Like other social media platforms, TikTok also serves business features to its active users. TikTok ads can be an effective business platform for micro-influencers.
TikTok has its algorithm, which indirectly “responds” to the active users’ activity on the app.
Actions like tapping the heart icon twice and leaving a comment may increase the possibility for the active users to encounter the same business account.
TikTok as a business platform
In 2020, TikTok had launched a new feature which is TikTok for Business.
It is a platform where micro-influencers telephone lists can update digital content regarding the product or business services.
TikTok for Business is an efficient business platform for micro-influencers to produce creative content.
With this, they can unleash their creativity on TikTok which can boost the engagement with their existing and new followers.
Own the right audience
Giving the advantage of owning a small number of followers, micro-influencers have secured the right group of audience.
Securing the right audience is essential to BTC Database AS micro-influencers. Engagement between both parties and support from the audience is the key to success in business.
Both engagement and support deploy that likes and popularity, more or less, are just complementary in the business world.
Unlike famous influencers, micro-influencers have to scrutinize any products offered beforehand.
They are selective in choosing products that are valuable to them and fulfill the needs of their audience only.
Low popularity and being selective in choosing products are the main reasons their payment is reasonable.