Theresa Kushner Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges. For over 25 years she has led companies – like IBM Cisco Systems VMware Dell/EMC – in recognizing managing and using the information or data that has exploded exponentially. Using her expertise in journalism she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources Uses Results
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Today as the Data and Analytics practice lead for NTT DATA Theresa continues to help companies – and their marketing departments — gain value from data and information. Related topics Marketing b2b leads artificial intelligence (AI)Marketing attributionMarketing management Get the daily newsletter digital marketers rely on. Business email address Get MarTech in your inbox. See terms. Attend our events Martech: Martech is
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