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Theresa Kushner Theresa Kushner is passionate about data analysis and how it gets applied to today’s business challenges. For over 25 years she has led companies – like IBM Cisco Systems VMware Dell/EMC – in recognizing managing and using the information or data that has exploded exponentially. Using her expertise in journalism she co-authored two books on data and its use in business: Managing Your Business Data: From Chaos to Confidence (with Maria Villar) and B2B Data-Driven Marketing: Sources Uses Results

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Today as the Data and Analytics practice lead for NTT DATA Theresa continues to help companies – and their marketing departments — gain value from data and information. Related topics Marketing b2b leads artificial intelligence (AI)Marketing attributionMarketing management Get the daily newsletter digital marketers rely on. Business email address Get MarTech in your inbox. See terms. Attend our events Martech: Martech is

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Saving technologies and actionable tactics that can help you overcome crucial marketing challenges. Start discovering now: MarTech fall Start discovering now: MarTech spring Search Marketing Expo Learn actionable search marketing tactics that BTC Database AS can help you drive more traffic leads and revenue. Webinars From Overworked to Optimized: Expert Tips for a Productive and Balanced Team Maximize Intent Signals and Win Customer Loyalty with Cross-Channel Strategies Everything You Ever Wanted to Know About B2B Data

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