The Advertising and Creative Communication Festival of the Valencian Community , La Lluna , has celebrated its 11th Edition , breaking the annual registration record with nearly 350 registrations from 25 different agencies. The contest, organized by the Association of Advertising Communication Companies of the Valencian Community. Comunitad, aims to highlight Valencian creativity and increase the visibility of the agencies . The Festival agency has been Rosebud, with a total of 12 trophies and the Grand Prize for the Principles to recover the principles campaign , created for Confecomerç , in order to promote and encourage purchases in small businesses in the Valencian Community. The Alicante agencies Utopicum and Gettingbetter have won 10 trophies, followed by Grupo Idex, Kids and Èxit-up.
Stoller Europe's Table for Three campaign
Created by Grupo Idex, has placed it as Advertiser of the Year ; while other notable brands have been Trops, Grefusa and Dacsa. This edition industry email list of La Lluna has had a new category, Ideas for a sustainable world, created in collaboration with Las Naves with the aim of rewarding those campaigns whose objective is to raise awareness, raise awareness and communicate in favor of sustainability and care for the environment. . Thus, Actiu’s Second Act campaign , carried out by Gettingbetter , has won gold in this category, with its proposal to market accessories and personal accessories made from recovered fabrics to give a new opportunity.
General director of Creative Strategy
The jury for this edition was made up of Gema Arias, general director of Creative Strategy at Kitchen; Beto Nahmad , Executive Creative BTC Database AS Director of VCCP; Jaime Azurmendi, creative director of Cheil; Bibiana Del Alcàzar , business development director at BBDO Proximity; Sergio García, Strategy Director of PS21; Nacho Olazábal , general director of Pingüino Torreblanca; Pilar de Giles , creative director of Proximity; Amagoia Solegestoa, Advertising, Brand and Branded Content manager at MasMovil; and Jerman Romeo , Head of Fame & Media Effectiveness at KFC. In addition, brands such as Montaña Estudio, Mahou San Miguel, Bodegas Arráex and Papas Lolita have collaborated