Consumers have the world at their fingertips with the internet. If you want your product to stand out from the beginning. You ne. A unique promotional mechanism. According to a survey by harris interactive. 77% of consumers view companies that offer texting more positively (not to mention those impressive read rates we mention. Previously). So. If you want all eyes eagerly on that new product launch. Sms is where you should start.The timeliness of sms provides brands with a chance to roll out their products in stages to increase the hype. For example. You should start a launch with a vip and influencer early-access message before opening sales up to all customers.
Uses dynamic content to drive conversions
Case studyRip curl. Australia’s leading surf brand. Uses dynamic content to drive conversions.Learn how Besides the timeliness of sms. It also has the advantage of having very measurable outcomes. Campaign africa email list monitor’s sms reporting dashboard shows a comprehensive view of your launch campaigns. Including audience responses to both email and sms. Instead of guessing at interest levels in your new product or the success of your campaign. You can easily assess them at a glance.Example of an sms message announcing a new productSource
Community building
Sms messages provide a unique opportunity to build brand affinity by personally connecting with your audience and creating a community around your brand. In this way. You can promote your brand without promoting your brand.For example. You could send daily health tips or mindfulness prompts if you’re a wellness brand. Or links to interactive brand content such as how-to videos and online communities. All of these things My Blog promote user-generat. Content. Which 79% of users say highly impacts their purchase decisions. According to stackla.Example of an sms message that builds community.Source
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