Consumer to Ask for Marketing Materials from a

Thatll never happen. Its always a good idea to have more than one team member involv in implementing a new product. This approach will not only ensure you have a more accessible level of expertise in the product, but it will also guarantee that the knowlge is maintain should you lose a member of your team. There will always be a degree of disruption when implementing a new piece of technology. Sharing the knowlge across your team will ensure that process doesnt have to start from scratch in the event of that knowlge leaving your organization. Takeaway: succession planning is essential here. Ensuring you have more than one person train on the solution or tool guarantees you wont miss a beat should a teammate decide to leave or if they win the lottery.

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Will it integrate with existing martech platforms. Compatibility across your existing systems is a priority. If a new piece of technology doesnt integrate with your wider stack, youll probably create more work for your team as they manually transfer data between systems. This not only means your team becomes less efficient, but it also creates opportunities for mistakes b2b leads to be made and ruces the reliability of the data. When speaking to tech vendors, its essential to highlight the ne for compatibility with your legacy martech stack. In the ideal world, there will be a direct integration via a readily available application. Many software platforms, like saleforce.

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Coms crm system or shopifys ecommerce platform, have app stores offering approv native integrations. Then there are third-party tools like zapier, which provide integrations between thousands of systems. This is a great approach if, for example, you are looking to share email data between a payment gateway like paypal or stripe and your esp. Many other technology platforms offer more complex api integrations, although they will incur a significant BTC Database AS investment in technical support and require a more extend implementation period. Takeaway: do the research ahead of time to find out if it will integrate with your existing tools. Dont rely on a salesperson to have that knowlge. 4. What kind of data does the technology provide. Data makes the world go round.

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