It’s my favorite time of the year. It’s time to report theBlending craft results of our annual content marketing survey. This is our 8th year partnering with MarketingProfs on this study, and we never get more excited to share new insights with you. B2B Content Marketing . Benchmarks, Budgets, Trends – Sponsored by Brightcove North America continues to see success in content marketing as B2B marketers work more creatively and look for ways to build audiences is shown. Just like last year, we’re excited to see that nearly of B2B marketers surveyed reported more success with content marketing overall compared to a year ago.A subscriber is someone who signs up to receive periodic communications from your company. Subscribers do it because they believe they have something of value to offer. This value continues to deliver beyond the initial engagement. In other words, subscribers sign up in anticipation of the value they expect to receive
Build Blending craft your audience
Overall, at all levels of content marketing success, top industry data research. Shows that more marketers are focusing on building audiences. Among all respondents, said they are focu of top performers, an increase year-over-year.Of content marketers are focused on building an audience, representing an year-over-year increase. CmicontentClick to Tweet This is great news to see more marketers doing what CMI has been encouraging them to do for years. Why is growing your audience important? Because your audience can become one of your organization’s most valuable assets. Content marketing provides a way to build a subscribed audience. This is what differentiates content marketing from other forms of marketing. The purpose of content marketing is to provide valuable information so that people want to hear from you…they sign up to receive your content.
Align metrics to goals
In past surveys, respondents selected content Btc Database As marketing goals and metrics from a list. This includes goals like “Brand Awareness,” “Engagement,” and “Lead Generation,” as well as metrics like “Website Traffic” and “Sales Lead Quality.” and “sale”. And you know what? Almost every year, brand awareness was the number one goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals. This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals. Only of marketers rate metrics that align their organization with content marketing goals as “excellent” or “very good” of top performers and of least successful. Least effective. Again, even top performers have room for improvement.