According to the latest statistics, Instagram has over 800 million monthly active users . Many experts believe it could reach 1 billion by 2018. To give you an idea, this figure is more than double the number of active users on Twitter and three times more than WhatsApp and Facebook Messenger.
10 facts about Instagram marketing
So, if you’re doing social media marketing , you have no excuse not to include Instagram in your plans. And since the best plans are the ones backed by data, let’s take a look at some of the most surprising Instagram marketing numbers and what they mean for agencies and advertisers.
Course: Video on the best strategies in Instagram Ads
10 Instagram marketing statistics you can’t miss
1# 7 out of 10 hashtags on Instagram are branded
Today, hashtags are an essential part of how we understand social media. Not only do they help users organize and categorize content, but they are also the spark that drives many social media marketing campaigns .
On Instagram, hashtags are very
Important for organizing and promoting content; in fact, posts Asia Mobile Number List contain at least one hashtag have 12.6% more engagement. Although it is possible to include up to 30 hashtags per post, studies suggest that the optimal number is 11.
And among all this avalanche of hashtags
7 out of 10 are branded, that is, they have been launched by a company and include the name of the company or the products or a slogan.
If you want to know more about a good hashtag strategy, you can find out by clicking here.
Examples of hashtags on Instagram – Marketing
2# 71% of American companies use Instagram
Instagram adoption is skyrocketing among users, and businesses couldn’t be left behind. So much so that the number of American businesses using Instagram has doubled in two years, from 32.3% in 2015 to 70.7% in 2017.
Instagram statistics – Marketing
This growth is closely related to the appearance of company pages on WhatsApp Number Materials and the new options of its advertising platform . Thanks to them, brands can put their contact information in a very visible place, create ads with different formats and objectives and know what is happening at all times thanks to analytics. In short, it is easier than ever for them to do Instagram marketing.
3# 80% of users follow a brand on Instagram
Instagram is a fantastic ally when it comes to directing users to your conversion funnel , and the data proves it.
